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About Us

Our business began out of a search for better outerwear for active winter sports. When we could not find what we wanted, we designed and made our own clothing. Then we tested it on the trails running our dogsled touring business in the Lake Superior region near Bayfield, Wisconsin. Customers and friends started asking where we got our great looking clothing! A business was born.

Since 1997 we have designed, tested and redesigned all of our outdoor clothing so that each piece of outerwear is the warmest, most comfortable, best looking, and as functional as can be. They are all locally handmade with the highest quality materials. We use durable, warm Woolrich Wool on the outside and soft comfortable Malden Mills 300 weight polar on the inside. Martexing Original Waxed fabric (waxed canvas like Shackleton) is used for our Nor'easter shells.

When You Want It The Way You Want It, Sometimes You Just Have To Make It Yourself.

John is absurdly dedicated to functional design. Mary’s obsession with style and quality assures that it is all done in good taste. Together we make up the team that produces Wolfsong Wear, the best performing and best looking garments in the outerwear industry. If you want outerwear worth owning and wearing for many years, there is no substitute for quality workmanship and American made materials. That's why we will continue to use only the best materials and keep our production local. And as always, we fully guarantee everything we make.

Thiels named

Visit our favorite mushing site:  http://www.sleddogcentral.com